TOURISM: Sardinia region presentation at the Seatrade
During the 2016 edition of Seatrade Cruise Global exhibition, the Italy – America Chamber of Commerce, realized a promotion initiative to encourage and support tourism in Sardinia. For that purpose, the Chamber organized a meeting agenda between several local tour operators and a Sardinian delegation made up by representative of the Tourism Department of the Region, the Port Authority, the Chamber of Commerce and the cities of Cagliari, Olbia and Golfo Aranci.
The agenda consisted of B2B meeting during the fair with local tour operators(March, 15th – 16th) and visits at the offices of tour operators based in Miami(March, 17th).
Moreover the Italian delegation and 20 tour operators specialized in European destinations, attended, on March 16th, a typical Sardinian dinner organized, at the “Sardinia” restaurant in Miami Beach, by the Chamber. During the dinner, the delegation had the opportunity to do networking and present the beauties and the touristic proposal of the Island, still not really known by the majority of the US tourists.
The promotion of the Italian destination frames a wider context of outstanding growth of the cruise industry. The sector is indeed a booming market: 2016 data forecast about 24 million passengers, revealing a substantial increase compared to the 15 million passengers registered 10 years ago or 1980’s 1.4 million passengers.
Last information given by the Cruise Line International Association outlines a constant growing industry, immune to the effects of the conjectural economic crisis. On the contrary, the sector is developing in areas once unexploited from the cruise industry.
In particular, in the Mediterranean Sea, the growth of the industry, has to face the political instability of the Northern African countries once popular destination for hordes of tourists. Sardinia can take advantage of this situation since American tourists are now more inclined to visit alternatives destinations such as European islands or Southern Italy.
The Italy America Chamber of Commerce South East Is glad to inform you that
New Membership Benefits Program 2016-17 soon will be available!
We are happy to announce that this year we will once again be able to offer Discounts, and special offers available to all IACCSE members.
As we are working on creating our new Members to Members benefitspresentation for you we kindly ask you, if interested, to take part of this valuable opportunity.
The IACC encourages you to offer privileged pricing and exclusive discounts to all our Members with the goal of fostering business relationships among other members. Discounts offers must be valid from March 2016 through December 2017 without exceptions.
If interested in presenting your offer please contact:
Ms. Arianna Chingari at membership@iaccse.com with a brief description of your benefit for IACC’s Members; please keep in mind that preferential rates must be real and tangible.
The Consul General of Italy, Hon. Gloria Bellelli will lead a mission to theState of Alabama on Tuesday and Wednesday, 19-20 April. The visit will be comprised of a visit to the State Capitol of Montgomery, and The City and University of Auburn Alabama.
The agenda will include meeting with The Governor of Alabama, Robert Bentley, Alabama Department of Commerce international trade officials, State Department of Education officials at Montgomery, The Mayor of Montgomery, Alabama, Todd Strange, meeting with Auburn University President, Dr. Jay Gouge, at Auburn University, meeting with Auburn Mayor Bill Ham.
Alabama is a state rich of opportunities for foreign investors. If you have a particular interest in doing business with Alabama and in joining the mission please send an e-mail with your complete contact information to info@iaccse.com
FOOD: The IACC at the South Beach Wine & Food Festival
To mark the launch of “The Extraordinary Italian Taste” promotional campaign,aimed to promote authentic Italian food products in North America, the Italy-America Chamber of Commerce will take part with its own exhibitionbooth at the South Beach Wine and Food Festival (SBWFF).
From February 26 to 28, we will promote awareness on Italian DOP and IGP products in one of the largest and most popular culinary festival in the USA, with over 60,000 national and international visitors.
“The Extraordinary Italian Taste” booth will be located in the North tent, in the Expo Village built on the sand of the beautiful Ocean Drive beach.
Visitors will not only have the opportunity to receive educational materialbut also totaste real Italian food and beverage thanks to the sponsorship of the following brands: Campagna, Consorzio Grana Padano, Riso Acquerello, Savini Tartufi, and Liquore Strega.
“The Extraordinary Italian Taste”, launched by the Italian Ministry of Agriculture and the Ministry of Economic Development, is a brand created with the objective of stemming the spread of Italian food products imitations as much as possible; promoting the authentic Made in Italy under one brand.
The campaign aims at promoting and enhancing Italian products through the diffusion of a greater knowledge on the specific characteristics and authenticity, with reference both to the places of origin and to the nutritional and certifying aspects..
The participation at theSBWFF is just the first of a long series of activities that will be organized by the IACC in the frame of this campaign.Among the promotional events, In May, in Miami, will take place the “Italian Restaurants Week“. It is a week in which specific menus based on IGP – DOP products will be proposed in 10 selected restaurants. The Chamber will be in charge of coordinating a local media campaign and distributing educational material with the aim to inform and engage a significant number of customers.
In occasion of Seatrade Cruise Global (14th-17th March 2016), the Premier Global Event dedicated to maritime and cruise industry that features exhibitors and attendees from around the world, IACC will assist the Chamber of Commerce of Cagliari (Sardinia-Italy) in the promotion of Sardinia as a tourist destination.
The island is still an hidden gem for American tourists but it is a world class destination with beautiful beaches and turquoise water.
The IACC will organize business meetings between representatives of the Chamber of Commerce of Cagliari and the best tour operators in Floridaspecialized in Italy / Europe destinations.
The three days business program will be closed by a fine dinner featuring Sardinian food and wine for travel professionals in a well known Italian restaurants in Miami Beach.
IACC announces the date of its 25th Anniversary Gala
Save the date for a spectacular event that will celebrate the best of Made in Italy in the USA. The Italy-America Chamber of Commerce will host its 25th Anniversary Gala on Saturday, October 22nd 2016 in Miami.
It will be not only a fantastic dinner but also a prestigious display for all those companies that represent the distinction of Italian style and design.
In addition, during the night the “Made in Italy Ambassador Award” will be given to 3 internationally renowned entrepreneurs who have made a particular contribution to the spread of Italian excellence in the US market.
More details will be forthcoming.
Sponsorship opportunities range from $5,000 to $50,000. For more information, please send an e-mail to marketing@iaccse.com
Please note that early sponsors of the Gala will be invited to an exclusive VIP party at the American Airlines Arena suites level on April 7th, 2016 at 8.00 pm, in occasion of the basketball game “Chicago Bulls vs. Miami Heat”.
Marchio Ospitalita’ Italiana 2016 – Become an ambassador of Italian cuisine!
The 2016 selection process of “Ospitalità Italiana – Ristoranti Italiani nel Mondo” is about to start. Marchio Ospitalita’ Italiana, created by Unioncamere and with the support of the Italian Government , is a seal of quality, conferred to truly Italian restaurants around the world. (www.10q.it)
The Italy-America Chamber of Commerce Southeast (IACC) is in charge of the selection of local restaurants in the Southeast of the United States serving authentic Italian cuisine, for the certification of those eligible for the “Marchio Ospitalita’ Italiana” which is conferred only to the best and authentic Italian restaurant annually.
During the last 4 editions over 1,500 Italian restaurants have been certified all over the world by the network of the Italian Chambers. 30 of them in Florida and Puerto Rico.
Don’t miss out the opportunity to become an ambassador of real Italian food.
We are now open to receive new applications for the 2016 edition. The deadline is March 30th.
Restaurants’ owners interested in receiving this official certification from the Italian Government, should contact Mr. Andrea Paglialunga at paglialunga@iaccse.com.
The award ceremony will take place at the end of May and more the 200 guests every year attend it. Generally the Consul General of Italyconsign the golden plaques to the owners and chefs of the certified restaurants.
On Wednesday February 10th 2016, will take place the 6th edition of the event “Simply Italian Great Wines” (www.simplyitaliangreatwines.com) taking place at the suggestive Freedom Tower in Downtown Miami.
This edition of Simply Italian Great Wines will be attended by almost 40 Italian exhibitors and plenty of importers, distributors, retailers, restaurants’ owners, sommeliers and journalists, making it one of the most prominent trade wine tastings in Florida.
The IACC will be present at this event bringing new buyers who will have the chance to enjoy offerings, seminars, and hundreds of labels from various Italian wineries and regions. This is a unique opportunity to taste the best wine Italy has to offer.
South Florida’s hospitality professionals (restaurants’ owners, sommeliers, wine distributors, and specialized media) can register to the event for free by February 5th sending an e-mail with their contact information (name, title, company, telephone, e-mail) to info@iaccse.com.
Let us know also if you are interested in having an exhibition table and we will try to accommodate your last minute request.
“THE EXTRAORDINARY ITALIAN TASTE” PROMOTIONAL CAMPAIGN
A campaign has been launched in North America to promote authentic Italian food products
Italy is the European country with the largest number of DOP (Protected Designation of Origin) and IGP (Protected Geographical Indication) food products recognized by the European Union. A demonstration of the excellent quality of our products and above all of the strong bond linking the Italian foods to their territory of origin.
The EU’s system of Geographical Indications, in fact, fosters the production system and the local economy; it protects the environment, since the inextricable link with the territory of origin requires the preservation of ecosystems and biodiversity.
At the same time, thanks to the European Certification greater guarantees are given to consumers through a level of traceability and food safety standards higher than other products.
A food heritage unique in the world for breadth, variety and quality excellence that claims:
523 DOCG (Controlled and Guaranteed Designation of Origin), DOC (Controlled Designation of Origin), IGT (Indication of Geographic Distinctiveness) products.
Unfortunately, every year about 54 billion Euros ($58.8 billion) are spent by consumers around the world to buy products with images and brands that evoke Italy but are not actually related to authentic Made in Italy production, a figure representing more than the double of the value of real Italian exported food products.
If we focus on North America market, the estimated damage that the so-called phenomenon of Italian Sounding causes to Italian companies reaches 27 billion Euros ($29 billion), since only a product out of ten turns out to be authentic Made in Italy.
“The Extraordinary Italian Taste” brand, launched by the Italian Ministry of Agriculture and the Ministry of Economic Development, was created with the objective of stemming the spread of Italian food products imitations as much as possible; promoting the authentic Made in Italy under one brand.
The related consumers’ awareness campaign planned in North America is aimed at promoting and enhancing Italian products through the diffusion of a greater knowledge on the specific characteristics and authenticity, with reference both to the places of origin and to the nutritional and certifying aspects. The production processes and unique areas of origin that characterize Made in Italy are in fact an essential and distinctive element for the products.
In addition, the campaign is designed to encourage a better distribution of Made in Italy products already present in the area and to facilitate the entry of new ones. As a matter of fact, the difficulty in finding some products, due to a disadvantageous distribution, remains a major cause for the choice of Italian Sounding products by consumers in North America.
To achieve these objectives, the Ministry of Economic Development will draw on the expertise and work of the Italian Chambers of United States, Canada and Mexico (Montreal, Toronto, Vancouver, Chicago, New York, Houston, Miami, Los Angeles, Mexico City) coordinated by Assocamerestero, the Association of Italian Chambers of Commerce abroad.
Among the different initiatives, there will be Educational Tours in Italy for journalists/opinion leaders, Masterclasses for food importers designed to promote awareness of genuine goods and certification processes, and finally, B2B meetings among Italian producers and US distributors and guided tours to Italian food companies.
Besides that, there will be promotional events in the States where the Chambers work. In particular, in Florida, the Italy-America Chamber of Commerce Southeast will take part with a booth at the South Beach Wine and Food Festival (SBWFF), one of the largest and most popular festival in the wine and food sector, with over 60,000 visitors (February).
In May, in Miami, will take place the “Italian Restaurants Week“. It is a week in which specific menus based on IGP – DOP products will be proposed in 10 selected restaurants. The Chamber will be in charge of coordinating a local media campaign and distributing informative material with the aim to inform and engage a significant number of customers.
Finally, in July, the Chamber will have a booth at the FAND (Florida Academy of Nutrition & Dietetics) Annual Symposium, in Orlando. In addition to promoting the benefits of authentic Italian food among the hundreds of nutritionists and dieticians attending the event there will be a break-out session with an Italian diet expert nutritionist and an Italian chef.
Click here and watch the the video realized for the promotion of “The Extraordinary Italian Taste” campaign in occasion of the South Beach Wine & Food Festival (February 26-27-28th, 2016).
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“The Extraordinary Italian Taste” is a project funded by the Ministry of Economic Development and implemented by Assocamerestero in collaboration with the network of Italian Chambers of Commerce Abroad present in the US, Canada and Mexico.
Project partners: the Ministry of Agriculture, Food and Forestry Policies, the Ministry of Foreign Affairs and International Cooperation, the Italian Institute for Foreign Trade (ICE) and the Italian Association of Geographical Indication Consortia (AICIG).
Watch “The Extraordinary Italian Taste – US Commercial” :
2016 will be a special year for the Italy-America Chamber of Commerce Southeast (IACC) as we will celebrate, with a rich calendar of initiatives, the 25th anniversary of this fine institution.
In 1991, when the Chamber was established, the Italian community in the US Southeast was made up of a few thousand people, now there are more than 30,000 Italians living here. Entrepreneurs, researchers and managers who have greatly contributed to the advancement and prosperity of this part of the world. In the same way, Italian products have become more and more popular and exports from Italy have growth year after year.
The Chamber, has undoubtedly given its small contribution to this process. During the last 25 years, the IACC has helped hundreds of firms to access into the new market. Only in 2015, the IACC has provided information and orientation to almost 150 entrepreneurs; it has brought to different trade shows in Italy 85 US importers; it has organized business meetings for 6 delegations of Italian companies in Florida and it has promoted a dozen of local events where the main topic was Italian culture and economy.
Despite a current situation in which the public support to the Italian Chambers in the world has been dramatically reduced, the IACC has managed to successfully face the transition into a dynamic organization that drags its lifeblood from its clients and from over 200 corporate members that support it. By the way, the number members reached in 2015 represents an all-time record for our association.
We will soon announce the 2016 calendar of events that will reach its culmination in October in Miami, with a Gala that will celebrate “the Best of Italian creativity and design in the US”.
