THE TRUE ITALIAN TASTE INIATIVE

The True Italian Taste initiative is financed by the Ministry of Foreign Affairs and implemented by Assocamerestero in collaboration with the network of the Italian Chambers of Commerce Abroad.
The project is promoted within the framework of the international campaign called “The Extraordinary Italian Taste” whose main goal is to raise awareness about the authentic and certified agri-food Italian products.

The main objectives of the campaign are:

  • To raise the awareness towards the European agri-food certification framework and the Italian PDO and PGI labels
  • To educate the North American consumers about the characteristics of authentic Italian agri-food products
  • To develop and strengthen the presence of Italian quality products in the US market

Click (logo) to discover more about this project and the different events organized by our Chamber