New uniforms, new services, a brand new Alitalia experience (by ALITALIA – Societa’ Aerea Italiana)

We are ready to present our completely renewed image to the world. Unmistakable style, elegance, love for art and discovery: this is what makes everything “Made in Italy” and Alitalia unique. Every single detail of the new Alitalia experience comes from the collaboration with great Italian brands who contributed with their skills, their care and their passion.

Made of Style 

After almost 20 years, Alitalia has revolutionized its uniforms. Redesigned by Ettore Bilotta, they bring together timeless class and contemporary glamour.

Made of Design

Casa Alitalia, a completely new method of presenting the airport lounge experience, has been created to reflect the style and hospitality of Italian homes where guests can relax before their flight.

Made of Creativity
The story of the new Alitalia experience could not be told by none other than two great talents of Italian creativity: Federico Brugia and Pierpaolo Ferrari who were able to uniquely capture the beauty of Italy.

Come and discover all that is behind our new campaign. Visit Alitalia to learn more!


Accessibility Toolbar