Cassioli USA Expands U.S. Footprint with Strategic Growth in Georgia

Since entering the U.S. market in 2009, Cassioli USA has steadily grown its presence across North America, providing solutions for manufacturing, logistics and material handling.

In a strategic move to better serve its American customer base, the company opened a production facility in Newnan, GA in 2016.

The Newnan site now serves as the company’s primary hub for manufacturing and technical support in the U.S., enabling faster project delivery and closer collaboration with American clients.

According to Mr. Marco Cencetti (CEO of the US branch) the decision to establish a local production footprint was driven by increasing demand for automation across several industries, along with the need for shorter lead times and responsive service.

“Being physically present in the U.S. allows us to work more closely with our customers and adapt more quickly to their operational challenges,” said one senior engineer involved in the Newnan project.

Cassioli has secured a contract to deliver 20 automated passenger security screening lines for a leading cruise operator at Port Miami. The systems aim to enhance passenger processing efficiency and safety at one of the world’s busiest cruise ports. Installation has been completed and passengers are expected to start using the new lines soon.

As automation continues to reshape industrial operations in the U.S., the company’s growing footprint in Georgia underscores the broader trend of international firms localizing their operations to stay competitive in a fast-evolving market. With nearly a decade of production activity in Newnan and ongoing investments in innovation, the company positions itself as a stable and responsive player in the American automation landscape.”

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