Bottega Giusti : a new retail format

by Giusti USA

Founded in 1605 in Modena, Giusti is the oldest Balsamic Vinegar producer in the world.

Today, the company is guided by the 17th generation of the Giusti family. Claudio Stefani Giusti directs a team of over 50 employees with passion and an innovative enthusiasm, pursuing important expansion goals.

Giusti closed the 2021 financial year with a €11 million revenue, representing an impressive 35% growth rate on 2020. International markets now represent a 65% share of the company’s final revenue.

Giusti has invested in the implementation of specific geographic based strategies, team members’ professional growth, new international company branches with local recruitment, and constantly supports the diffusion of the culture of Balsamic Vinegar of Modena, promoting its use as a standout ingredient in applications ranging from appetizers to desserts, through to mixology.

Moreover, in 2021, Giusti’s international presence in Seoul (Korea) and New York City was expanded to include two new foreign branches in Hong Kong and Munich (Germany).

Giusti has also embarked on a novel retail format “Bottega Giusti, where visitors are invited to taste and appreciate the complexity of balsamic flavors and its unique history, surrounded by ancient casks and unique tools. The first Giusti branded store was unveiled in 2019 in Modena city’s central square, followed by a second flagship store in the famous street of Via Spadari, Milan in December 2021. Giusti will be celebrating its third “Bottega Giusti” in the heart of Bologna later in 2022.

In 2022, Giusti will also embark on an ambitious renovation of its headquarters, with an innovative and modern expansion of the production area (3000m2) with a smart, efficient and – most importantly – sustainable architecture. This strategic investment, about €5 million, is tailored to support Giusti’s future growth, improve employees’ wellbeing, and create new work opportunities for the local community.

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